Sponsored advertising on social media platforms is a great way to target audiences on specific networks through demographic information in order for targeted consumers to see your brand in their feeds. It works really well when done right. However, pushing paid content in front of random social media users isn’t going to immediately work or perform well at all. You have to be strategic with your ad spend, content selection, targeting frequency and audience demographics. That’s why we’re here to help ease the pain of fading organic reach with the best solutions to get your paid promotion working for you.